{"id":1014206,"date":"2023-07-12T10:34:17","date_gmt":"2023-07-12T02:34:17","guid":{"rendered":"https:\/\/news.seehua.com\/?p=1014206"},"modified":"2023-07-12T16:40:52","modified_gmt":"2023-07-12T08:40:52","slug":"%e7%83%ad%e6%83%85%e5%85%b1%e8%bf%8ekroom%e6%95%b0%e6%8d%ae%e6%b4%81%e5%87%80%e5%ae%a4%e7%9a%84%e5%8d%8e%e4%b8%bd%e7%99%bb%e5%9c%ba%ef%bc%81","status":"publish","type":"post","link":"https:\/\/test.seehua.com\/?p=1014206","title":{"rendered":"\u70ed\u60c5\u5171\u8fceKROOM\u6570\u636e\u6d01\u51c0\u5ba4\u7684\u534e\u4e3d\u767b\u573a\uff01"},"content":{"rendered":"\n<iframe src=\"https:\/\/ws-player.letstream.video\/?stream=aHR0cHM6Ly8zOTkyMDk4Ni5mczEuaHVic3BvdHVzZXJjb250ZW50LW5hMS5uZXQvaHViZnMvMzk5MjA5ODYvVEVLX1RBTEtfT3BlbmluZy5tcDQ=\" allowfullscreen=\"true\" scrolling=\"no\" allow=\"autoplay; fullscreen\" style=\"width:100%; height:500px;\" frameborder=\"0\"><\/iframe>\n\n\n\n<p>\u4eca\u65f6\u4eca\u65e5\u7684\u6570\u7801\u65f6\u4ee3\uff0c\u6570\u636e\u5df2\u88ab\u8ba4\u4e3a\u662f\u5546\u754c\u6700\u5b9d\u8d35\u7684\u8d44\u4ea7\u4e4b\u4e00\u3002\u968f\u7740\u6bcf\u5929\u90fd\u6709\u6570\u636e\u5728\u4ea7\u751f\uff0c\u4e0d\u5c11\u516c\u53f8\u6b63\u9762\u4e34\u6311\u6218\uff0c\u5982\u4f55\u6709\u6548\u7ba1\u7406\u548c\u5229\u7528\u6570\u636e\u3002<\/p>\n\n\n\n<p>\u4e0e\u6b64\u540c\u65f6\uff0c\u6570\u636e\u9690\u79c1\u548c\u5b89\u5168\u7684\u5173\u6ce8\u5ea6\u4e5f\u660e\u663e\u589e\u52a0\u3002\u56e0\u6b64\uff0c\u76d1\u7ba1\u673a\u6784\u6b63\u5728\u5b9e\u65bd\u4e25\u683c\u7684\u6cd5\u5f8b\u6765\u4fdd\u62a4\u7528\u6237\u7684\u6570\u636e\u3002<\/p>\n\n\n\n<p>\u8fd9\u5c31\u662f\u6570\u636e\u6d01\u51c0\u5ba4\u5ba4\uff08Data Clean Room\uff0c\u7b80\u79f0DCR\uff09\u53d1\u6325\u4f5c\u7528\u7684\u5730\u65b9\u3002\u5728\u8fd9\u7bc7\u6587\u7ae0\u4e2d\uff0c\u6211\u4eec\u5c06\u8ba8\u8bba\u6570\u636e\u6d01\u51c0\u5ba4\u4ee5\u53ca\u6570\u7801\u5a92\u4f53\u5ba4\uff08Digital Media Room\uff0c\u7b80\u79f0DMR\uff09\uff0c\u5982\u4f55\u53d1\u5c55\u6210\u4e3a\u5e02\u573a\u4e0a\u6700\u5f3a\u5927\u7684DCR\u3002<\/p>\n\n\n\n<p>\u6839\u636e<a href=\"https:\/\/www.snowflake.com\/blog\/data-clean-room-explained\/\">What Is a Data Clean Room, and Do You Need One?<\/a>\u8d44\u6599\u6765\u6e90\uff0c\u6211\u4eec\u53ef\u4ee5\u5c06\u6570\u636e\u6d01\u51c0\u5ba4\u5b9a\u4e49\u4e3a\u4e00\u4e2a\u5b89\u5168\u53ef\u9760\u7684\u73af\u5883\uff0c\u5728\u8fd9\u4e2a\u73af\u5883\u91cc\uff0c\u591a\u65b9\u53ef\u4ee5\u5408\u4f5c\u548c\u5171\u4eab\u654f\u611f\u6570\u636e\uff0c\u800c\u4e0d\u4fb5\u72af\u4e2a\u4eba\u9690\u79c1\u3002<\/p>\n\n\n\n<p>\u6570\u636e\u6d01\u51c0\u5ba4\u7684\u6982\u5ff5\u5176\u5b9e\u8d77\u6e90\u4e8e\u533b\u7597\u4fdd\u5065\u884c\u4e1a\uff0c\u7814\u7a76\u4eba\u5458\u901a\u8fc7\u4ece\u591a\u4e2a\u6e90\u5934\u6536\u96c6\u6570\u636e\u8fdb\u884c\u7814\u7a76\uff0c\u540c\u65f6\u4fdd\u6301\u4e2a\u522b\u75c5\u60a3\u7684\u9690\u79c1\u3002<\/p>\n\n\n\n<p>\u8fd1\u5e74\u6765\uff0c\u6570\u636e\u6d01\u51c0\u5ba4\u4e5f\u5728\u5e7f\u544a\u4e1a\u5f97\u5230\u666e\u53ca\uff0c\u5404\u516c\u53f8\u53ef\u4ee5\u76f8\u4e92\u534f\u8c03\u5408\u4f5c\u53ca\u5206\u4eab\u6570\u636e\uff0c\u5728\u4fdd\u62a4\u7528\u6237\u9690\u79c1\u7684\u540c\u65f6\u521b\u5efa\u4e2a\u6027\u5316\u7684\u5e7f\u544a\u6d3b\u52a8\u3002\u5176\u5de5\u4f5c\u539f\u7406\u6709\u5982\u6784\u5efa\u4e00\u7247\u5b89\u5168\u5e87\u62a4\u4e4b\u5730\uff0c\u6570\u636e\u88ab\u533f\u540d\u5904\u7406\uff0c\u4e2a\u4f53\u7528\u6237\u8eab\u4efd\u5f97\u4ee5\u5b8c\u5168\u79fb\u9664\u3002<\/p>\n\n\n\n<p>\u8fd9\u662f\u786e\u4fdd\u5728\u5171\u4eab\u6570\u636e\u671f\u95f4\uff0c\u4e0d\u4f1a\u9762\u4e34\u7528\u6237\u7684\u4e2a\u4eba\u8d44\u6599\u88ab\u8bc6\u522b\u548c\u6cc4\u9732\u3002\u6b64\u5916\uff0c\u8fd9\u4e9b\u6570\u636e\u7684\u5904\u7406\u65b9\u5f0f\u4ec5\u9650\u5206\u4eab\u76f8\u5173\u7684\u89c1\u89e3\uff0c\u654f\u611f\u6570\u636e\u5219\u7ee7\u7eed\u5bf9\u5176\u4ed6\u5404\u65b9\u4fdd\u5bc6\u3002<\/p>\n\n\n\n<p>\u8fd9\u6837\u4e00\u6765\uff0c\u4f01\u4e1a\u80fd\u591f\u5728\u4e0d\u4fb5\u72af\u7528\u6237\u9690\u79c1\u7684\u60c5\u51b5\u4e0b\u8fdb\u884c\u5408\u4f5c\u548c\u5206\u4eab\u6570\u636e\uff0c\u4ee5\u6253\u9020\u66f4\u597d\u7684\u4ea7\u54c1\u3001\u670d\u52a1\u548c\u5e7f\u544a\u6d3b\u52a8\u3002<\/p>\n\n\n\n<p>\u57fa\u4e8e\u73b0\u4eca\u4eba\u4eec\u5bf9\u6570\u636e\u9690\u79c1\u548c\u5b89\u5168\u7684\u8981\u6c42\u53d8\u5f97\u66f4\u9ad8\u66f4\u91cd\u89c6\uff0c\u6570\u636e\u6d01\u51c0\u5ba4\u7684\u8fd0\u7528\u4e5f\u5df2\u7ecf\u53d8\u5f97\u6bd4\u8fc7\u5f80\u90fd\u6765\u5f97\u91cd\u8981\u3002<\/p>\n\n\n\n<p>\u6839\u636e<a href=\"https:\/\/www.forbes.com\/sites\/forbescommunicationscouncil\/2022\/07\/21\/the-truth-about-data-clean-rooms-marketing-in-a-privacy-dominant-future\/?sh=706e30622a57\">The Truth About Data Clean Rooms: Marketing In A Privacy-Dominant Future<\/a>\u8d44\u6599\u6765\u6e90\uff0c\u6570\u636e\u6d01\u51c0\u5ba4\u6700\u91cd\u8981\u7684\u662f\uff0c\u5bf9\u4e8e\u521b\u5efa\u6709\u6548\u548c\u4e2a\u6027\u5316\u7684\u5e7f\u544a\u6d3b\u52a8\u540c\u65f6\uff0c\u8fd8\u80fd\u4fdd\u6301\u7528\u6237\u6570\u636e\u7684\u9690\u79d8\u6027\u3002<\/p>\n\n\n\n<p>\u7136\u800c\uff0c\u5b9e\u65bd\u6570\u636e\u6d01\u51c0\u5ba4\u4e5f\u6709\u4e00\u4e9b\u6311\u6218\uff0c\u6bd4\u5982\u8bf4\u5efa\u7acb\u57fa\u7840\u8bbe\u65bd\u548c\u7ba1\u7406\u6570\u636e\u5171\u4eab\u8fc7\u7a0b\u4f1a\u6709\u4e00\u5b9a\u7684\u590d\u6742\u6027\u3002<\/p>\n\n\n\n<p>\u4f46\u6570\u636e\u6d01\u51c0\u5ba4\u6240\u80fd\u5e26\u6765\u7684\u4f18\u52bf\uff0c\u5df2\u8fdc\u8fdc\u8d85\u8fc7\u8fd9\u4e9b\u6311\u6218\uff0c\u4f7f\u5176\u6210\u4e3a\u5f53\u4eca\u6570\u7801\u73af\u5883\u4e2d\uff0c\u4f01\u4e1a\u4e0d\u5f97\u4e0d\u4f9d\u8d56\u7684\u91cd\u8981\u5de5\u5177\u3002<\/p>\n\n\n\n<p>\u73b0\u5728\uff0c\u8ba9\u6211\u4eec\u6765\u804a\u804a\u6570\u7801\u5a92\u4f53\u5ba4\uff08DMR\uff09\u3002\u5b83\u5df2\u88ab\u8ba4\u4e3a\u662f\u5e02\u573a\u4e0a\u6700\u5f3a\u5927\u7684\u6570\u636e\u6d01\u51c0\u5ba4\u3002\u6839\u636e<a href=\"https:\/\/sharethis.com\/data-topics\/2021\/09\/data-clean-rooms-a-new-privacy-solution-for-data-driven-marketers\/\">Data Clean Rooms: What is a Data Clean Room &amp; Its Use Cases?<\/a>\u8d44\u6599\u6765\u6e90\uff0cDMR\u662f\u4e00\u4e2a\u5e73\u53f0\uff0c\u5141\u8bb8\u4f01\u4e1a\u5728\u4e00\u4e2a\u5b89\u5168\u548c\u4fdd\u62a4\u9690\u79c1\u7684\u73af\u5883\u4e2d\u4e92\u76f8\u5206\u4eab\u7b2c\u4e00\u65b9\u6570\u636e\u3002<\/p>\n\n\n\n<p>\u6570\u7801\u5a92\u4f53\u5ba4\u7531\u5148\u8fdb\u7684\u6280\u672f\u6765\u9a71\u52a8\uff0c\u786e\u4fdd\u6570\u636e\u88ab\u533f\u540d\uff0c\u5e76\u5728\u4e0d\u6cc4\u9732\u4e2a\u4eba\u7528\u6237\u8eab\u4efd\u7684\u65b9\u5f0f\u4e0b\u5904\u7406\u548c\u5206\u4eab\u3002\u5176\u72ec\u7279\u4e4b\u5904\u5728\u4e8e\uff0c\u5b83\u662f\u4e00\u4e2a\u81ea\u52a9\u670d\u52a1\u5e73\u53f0\uff0c\u5141\u8bb8\u4f01\u4e1a\u7ba1\u7406\u548c\u63a7\u5236\u8fd9\u4e9b\u6570\u636e\u7684\u5171\u4eab\u8fc7\u7a0b\u3002<\/p>\n\n\n\n<p>\u8fd9\u4e5f\u610f\u5473\u7740\u4f01\u4e1a\u53ef\u4ee5\u9009\u62e9\u4ed6\u4eec\u60f3\u5206\u4eab\u7684\u6570\u636e\uff0c\u4ee5\u53ca\u4ed6\u4eec\u60f3\u4e0e\u8c01\u5206\u4eab\u3002<\/p>\n\n\n\n<p>\u6b64\u5916\uff0c\u6570\u636e\u5a92\u4f53\u5ba4\u63d0\u4f9b\u5b9e\u65f6\u5206\u6790\uff0c\u4f7f\u4f01\u4e1a\u80fd\u591f\u5b9e\u65f6\u8ffd\u8e2a\u5176\u6d3b\u52a8\u7684\u8868\u73b0\uff0c\u5e76\u6839\u636e\u6570\u636e\u505a\u51fa\u51b3\u7b56\u3002\u5b83\u7684\u53e6\u4e00\u4f18\u52bf\u662f\u5141\u8bb8\u4e0e\u591a\u4e2a\u6570\u636e\u6e90\u517c\u5bb9\uff0c\u7b80\u5316\u4f01\u4e1a\u7684\u64cd\u4f5c\u5e76\u4e0e\u5176\u4ed6\u5404\u65b9\u5408\u4f5c\u548c\u5206\u4eab\u6570\u636e\u3002<\/p>\n\n\n\n<p>\u8fd9\u4e9b\u90fd\u5c06\u6709\u52a9\u4f01\u4e1a\u4e3a\u76ee\u6807\u53d7\u4f17\u91cf\u8eab\u5b9a\u505a\u53ca\u521b\u5efa\u66f4\u52a0\u4e2a\u6027\u5316\u548c\u6709\u6548\u7684\u5e7f\u544a\u6d3b\u52a8\u3002<\/p>\n\n\n\n<p>\u603b\u5f97\u6765\u8bf4\uff0c\u6570\u636e\u6d01\u51c0\u5ba4\uff08DCR\uff09\u7edd\u5bf9\u662f\u5f53\u4eca\u6570\u7801\u73af\u5883\u4e0b\u4f01\u4e1a\u7684\u4e00\u4e2a\u91cd\u8981\u5de5\u5177\uff0c\u56e0\u4e3a\u5b83\u5141\u8bb8\u516c\u53f8\u5728\u4fdd\u62a4\u7528\u6237\u9690\u79c1\u7684\u540c\u65f6\u8fdb\u884c\u534f\u4f5c\u548c\u5206\u4eab\u6570\u636e\u3002<\/p>\n\n\n\n<p>\u81f3\u4e8e\u6570\u7801\u5a92\u4f53\u5ba4\uff08DMR\uff09\u88ab\u8ba4\u4e3a\u662f\u5e02\u573a\u4e0a\u6700\u5f3a\u5927\u7684DCR\uff0c\u56e0\u4e3a\u5b83\u63d0\u4f9b\u4e00\u4e2a\u81ea\u52a9\u670d\u52a1\u5e73\u53f0\uff0c\u4f7f\u4f01\u4e1a\u80fd\u591f\u7ba1\u7406\u548c\u63a7\u5236\u5176\u6570\u636e\u7684\u5171\u4eab\u8fc7\u7a0b\u3002\u800c\u4e14\u4e0e\u591a\u79cd\u6570\u636e\u6e90\u517c\u5bb9\uff0c\u4f7f\u5f97\u5efa\u7acb\u4e0b\u4e00\u4ee3\u7684\u5b9e\u65f6\u901a\u4fe1\u53d8\u5f97\u66f4\u5bb9\u6613\u3002<\/p>\n\n\n\n<figure 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